The overall look and feel of the Symphony's materials exudes excitement and celebration, especially in light of their recent 100-year anniversary dedicated to providing cultural experiences to the community. Their focus is on engaging new audiences by offering a unique opportunity to experience the beauty and complexity of classical music.

The materials here include a brochure with information about the season, as well as the development of a logo for the centennial celebration. While creating this logo, designs were adjusted to create a cohesive family of marks, which allows for additional merchandise opportunities, specialty applications, and primary printing.

Launched in 2020, the My Healthy Baby program is now available throughout the state. Family support providers offer free, personalized guidance and assistance during pregnancy, as well as after the baby is born. The program aims to reduce maternal and infant mortality while ensuring families have access to educational and career opportunities that set them up for success.

The responsibilities for this client included brand development, assisting with video creation, online and social media advertisements, outdoor advertising, materials for health fairs, and styled research reports.

The responsibilities for this client have included a range of projects such as award-winning visitor guides, holiday campaigns, display advertisements, social media posts, annual reports, and materials for meetings with community stakeholders. 

The content created for Visit Hendricks County aimed to showcase local favorites, highlight lesser-known attractions, and offer suggestions for how visitors can spend a weekend in the area. This diverse content not only supported the county’s economic initiatives but also enhanced local pride within the community.

Holiday World & Splashin' Safari has been a beloved attraction in Indiana for over 70 years. The agency's partnership with them to promote their roller coasters and water park has been an exciting journey, especially with Thunderbird's top speed of 60 miles per hour. 

The Holiday World materials featured here include a variety of award-winning brochures and outdoor advertisements.

This oversized brochure was designed for meetings with key stakeholders in the community. The team at Visit Hendricks County required a printed piece to effectively illustrate the economic impact of the tourism industry while presenting research in easily digestible points.

By turning a traditional brochure on its side, we created a format that unfolds to provide a wealth of information in a vibrant layout. This piece empowers the community with a deeper understanding and has led to multiple presentation sessions. The accompanying presentation deck complements the creative design of the brochure and can also function independently.

Know the Facts is an initiative from the Indiana Family and Social Services Administration's Division of Mental Health and Addiction. This campaign aims to reduce the stigma surrounding substance use disorders, which affect
1 in 12 Hoosiers.

The materials provided include display ads, outdoor billboards, and resources for health fairs, as well as a tailored research report that was presented to stakeholders within the state government.

Finally, an easier way to put a rollercoaster under the Christmas tree! Holiday World & Splashin' Safari offers significant savings on Season Passes, usually available during the winter months. These passes make for a fantastic and unexpected gift.

The samples displayed here showcase the main creative theme, featuring a snow globe and holiday elements like wrapping paper. An alternate design includes a large ride approaching, accompanied by a more urgent message. Both creative treatments run in the market, swapping out the messaging as the holiday season approaches.

Before I started working with Goodwill of Central and Southern Indiana, I had no idea just how much good they did in the community. 

In addition to their retail operations, Goodwill offers programs to help individuals earn their high school diplomas, receive skills training, and even provides free visits from a registered nurse during and after pregnancy.

My responsibilities for this client included building display and social media ads, designing outdoor advertising, and providing additional assets for their website.

Responsibilities for this client have included a variety of tasks, ranging from outdoor advertising and display ads to social media posts. I also played a key role in coordinating state-wide photoshoots and processing over 50,000 raw assets. 

Initiatives were also developed within the agency and then transferred to the client's in-house design team for further execution. This collaboration was managed using a combination of Canva and Canto, which facilitated seamless project exchanges between our teams.

With campuses located throughout the state of Indiana, campaigns were often tailored for specific locations while also implementing general state-wide initiatives.

Horizon Bank came to the agency as a new client with a tall order: to help them stand out in an industry where everyone seems to say the same thing. 

Specifically, they wanted to refresh their brand and ultimately become smarter marketers through strong, more strategic creative that would be measured for effectiveness. 

The materials highlighted here include updates to their landing page, display ads, and an oversized brochure that is available at banking locations.

You don’t have to travel far to discover amazing experiences in Indiana. The materials developed for the state’s tourism initiatives often feature collaborations with various partners throughout Indiana, showcasing the diverse attractions available right in your own backyard.

The creative elements for the Spring & Summer campaign highlight Indiana's beautiful natural landscapes, a range of adventures both big and small, and warm welcomes from charming main streets.

Responsibilities for this client involved developing robust seasonal campaigns that cycled throughout the year. This encompassed various formats, including display ads, outdoor boards, emails, social media content, and dedicated landing pages for each partner.

Responsibilities for this client included product catalogs, website design, display ads, and more. A strong emphasis on vibrant and engaging designs helped distinguish them in the marketplace and connect with buyers globally.

MDwise is a local, Indiana-based health care company. The tone of the brand aims to give a sense of security and confidence as people navigate through their daily life. The focus on affordable options and helping people navigate a confusing system feels like a partnership.

The pieces here include an internal style guide to help them craft professional presentations to stakeholders and officials, new member materials, and multiple print pieces. 

The later samples illustrate a regional Medicare campaign, which is parallel to the typical MDwise branding.

The Indiana Destination Development Corporation required marketing materials for seasonal tourism campaigns, as well as collateral for reports, advertising sales documents, and presentations for stakeholders.

These materials highlighted the economic impact of tourism, which was intended to be shared with legislators and key figures in the community.

Responsibilities included creating styled reports, presentation materials, and additional resources for in-person sessions.

Partnering with Firestone gave me a deeper look under the hood—and into the heavy towing category—than ever before. 

My responsibilities for this client included packaging projects for new products, creating educational brochures to accompany in-store displays, and developing corporate brochures for global audiences. 

The visual style aimed to remain cohesive with the overall look and feel of the parent brand while also being memorable in retail environments.