You don’t have to travel far to discover amazing experiences in Indiana. The materials developed for the state’s tourism initiatives often feature collaborations with various partners throughout Indiana, showcasing the diverse attractions available right in your own backyard.

The creative elements for the Spring & Summer campaign highlight Indiana's beautiful natural landscapes, a range of adventures both big and small, and warm welcomes from charming main streets.

Responsibilities for this client involved developing robust seasonal campaigns that cycled throughout the year. This encompassed various formats, including display ads, outdoor boards, emails, social media content, and dedicated landing pages for each partner.